Analysis
If we have enough information, we will have the solution…
1.
Image and Awareness/Reputation? research
Insights and decision-making
Product use and consumer attitudes
CSR research
Web strategy analysis
Sales profile
Customer satisfaction
2.
Image and Awareness/Reputation? research
- How many customers do know your brand and what do they think about it?
- What’s the difference between your wanted brand image and your brand’s position in your customer’s head?
- What is your customer’s opinion about your competitors?
- Where are they positioning your brand in their head?
- If we have enough information, we will have the solution...
Product use and consumer attitudes
- Is there any basic need for your product or do we have to generate it?
- Why are your customers buying your product? Because of emotional reasons or because it’s useful?
- Is there a typical date when they are buying your product? Is it seasonal?
- What can you do in that situation when your competitor has a bigger marketing budget and it communicates at the same time as you?
- Are you sure that you communicate the right product benefits?
- If we have enough information, we will have the solution…
Insights and decision-making
- How do a customer reach the point when he needs a product?
- What kind of emotions are associated with the given product category?
- Do my customers feel as I have planned before?
- Where is that point when emotions become action?
- If we have enough information, we will have the solution…
CSR research
- Does your company spend a lot to show social responsibility?
- Do your customers appreciate your efforts?
- Do your customers even know about your social responsibility?
- If we have enough information, we will have the solution…
Customer satisfaction
Majority of unsatisfied customers do not complain, they just give up buying your product/service.
Can we let them leave without knowing where can we ameliorate our product/service?
- Which part of your activity or service can cause unsatisfaction?
- Which point can be ameliorated?
- If we have enough information, we will have the solution…
Sales profile
- Are you satisfied with your sales managers?
- Do you know how do your sales managers work?
- What is your company’s image in your sales managers aspect?
- Do you know which part of your sales managers’ activity needs to be changed?
- Do they provide the maximum?
- If they don’t, do you know which part needs to be ameliorated?
- If we have enough information, we will have the solution…
Web strategy analysis
There is a company in every industry that/which can use the web better than its competitors and that/which is one step further than the others – like once Schumacher in Formula 1 – furthermore, that company can also increase its income more.
- Which one is this company in your industry?
- Would you like to know its secret?
- Is it worth spending money on web in this market or our presence is enough?
- Is there a model in our industry which can influence sales?
- Is there anyone who has already found this model or it’s upon us?
- If we find it and adopt it, can we outrun them?
- How much will be our turnover? How much simpler do processes become?
- How many customers can we win over?
- Are you perfectly satisfied with your company’s web presence?
- Or it can be better, but you don’t know how?
- If we have enough information, we will have the solution…
